WordPress vs Medium vs Blogger (Which one is better?)

Are you a person who loves to write and want to share your writing to the interwebs? A blog is probably what you seek here. The number of platform choices might be overwhelming, so let me break down 3 most popular ones – Medium, Blogger, and WordPress.

Medium

Medium logoLet’s start with Medium. In short, it’s an online publishing platform where anyone can share their writings and customize the look of their posts as well. In the words of the CEO of Medium, it’s not a “little island on the web, it’s a network”. And it’s not a small one. The Medium has around 60 million monthly readers and that is your potential audience.

To get more insight, let’s go straight to the pros and cons.

Pros:

  • It’s easy to master the ‘editor’, as it’s very intuitive;
  • You already have an audience that is interested in the content published on Medium;
  • You can publish your content for free;
  • Offers extensive documentation about the service and you can submit a request if the documentation doesn’t have answers to your questions.

Cons:

  • You are not building your own brand, but promoting Medium by posting your content on the platform;
  • The content is not completely owned by the creator. The Medium can change their publishing policies for example, and that can affect what you can and cannot publish;
  • The design options are very limited, without any possibility to extend them;
  • Medium is really just a way to share your stories, opinions and writing in general. It really comes down to how much you want to be in control of your content, who sees it and how it’s designed overall.

Blogger
Blogger logo

Blogger is a publishing service that is owned by Google (which is an important thing and you’ll see why). You can customize the appearance, choose between multiple themes and have your site running in no time. But you have to be aware of the limitations and those might be a deal breaker when choosing a blog platform.

To break it down, here are a few important pros and cons of Blogger.

Pros:

  • Totally free;
  • You don’t have to worry about security because it is taken care of by Google;
  • You don’t really have to worry about maintenance too;
  • Intuitive tools that make it easy to get started;
  • No installation is needed.

Cons:

  • Blogger has documentation about the service, but it is quite limited;
  • The site is not 100% yours as Blogger takes care of most things;
  • If you don’t have a domain name already, you’ll have to have a .blogspot.com domain and no one wants that;
  • Google is the ultimate owner of your blog, so if anything happens to Blogger, your blog goes down with it.

WordPress

WordPress logoWordPress is an open-source software where you can create your blog, e-shop, or any other website you wish to build. It is easily extendable and with the right tools, there are almost no limitations to it.

WordPress also has some powerful numbers to back it up – it is used on more than 30% of websites on the internet; there are more than 50 000 plugins available at the moment that can help to extend your page; big brands like Time, Ted, Vogue, Sony and many more that use WordPress.

It cannot all be rainbows and sunshine so let’s jump into the pros and cons.

Pros:

  • There’s a large online community that offers support and advice in relation to WordPress;
  • You can infinitely extend WordPress by using plugins, add-ons, and extensions;
  • You are the owner of your site and everything in it so it cannot be deleted or suspended by the platform.

Cons:

  • A slight learning curve;
  • You are responsible for maintenance, updates;
  • Setting up requires some important actions, like getting a domain name as well as taking care of hosting.

Features

To make thing even clearer, I’ve compared the features of all services to get a precise look into what they offer and what fits your need the best.

Features WordPress Medium Blogger
Price Free
(some add-ons, extensions, and plugins are not)
Free Free
Setup Install Register Register
Open Source
Author Information
Custom Domain Name

(if you add an already  existing one)

Design Themes
Custom Article Layout

(to a certain extent)

(to a certain extent)

Addons, Extensions, Plugins
Inline Editing

(only with extensions)

Add Media and Video
Draft
WYSIWYG Editor
Tags
Categories

(called ‘labels’)

Comments

(inline responses)

Subscription and Notifications

(only with extensions)

(only with an extension)

Import Content

(only with extensions)

Readers Self-promotion Medium readers Self-promotion
Scalability
Help Center

So, which is the best?

To sum it all up, an overall rating for these services would be the following:

Medium: 6

Blogger: 7

WordPress: 8

Medium just doesn’t add up against platforms that allow you to create your own “island on the web”. Medium is really restricting in terms of design, expansion and overall betterment of your content. I’d suggest using Medium as a promotional platform that leads to your main blog (spoiler alert: I’d suggest WordPress).

Blogger, however, gives you more space to be creative visually, but it also doesn’t give you the option to expand the design options if you want to.

Last but not least, WordPress is really simple once you get the hang of it and it is worth all the effort. You get absolute freedom. There are unlimited ways to expand your content, design, features, and everything you might think of. It’s just the best option for a serious, long-term commitment to a blog.

No pressure, but it’s all up to you know! The best platform for your blog is just a few clicks away.