Nowadays, a database with the emails of customers is a necessity for any business to be able to communicate. A database with potential customers who have left their email addresses because they were willing to do so is a gold mine, where you can dig out new clients. What is the most effective way to get email addresses with the help of your WordPress site? Here is the answer.
Actually, let’s deal with the other side of the story first. Do you remember all the letters (spam?) you receive every day in your inbox? Some of them you have subscribed to. The other part you receive for different reasons, most of which you are not happy with. So before asking for an email, consider the reason why you would do that in an age in which there is so much information available.Did you know that newsletter can generate more conversions that social media? #marketing #socialmedia #onlinemarketing #webdesign #webdevelopment #marketingtips Click To Tweet
However, if you do everything correctly – just send useful information and only to customers that are really interested in your product, you can achieve huge success. Different statistics confirm that email is still the most effective channel for communication and sales. Even if compared to the social media boom that seems to be taking over. Nope! Here are statistics summed up by one of the companies that provide opt-in email solutions for WordPress – ‘Opt-In Monster’. A description of this company is given below but take a look here. The only parameter where email is losing to social media is sharing. All other statistical data speaks for itself.
So it is really worth to pay attention to email as a significant communication tool. In this article, you will learn how to do email marketing right and through your WordPress site:
- Opt-in email;
- The best WordPress plugins to collect email addresses of your visitors;
- How to create a MailChimp form for your WordPress website;
- How to use MailChimp inside Visual Composer.
Ask customers to leave contact details
You can get the contacts of your clients either when you meet them face to face in real time or in digital meeting places, for example, websites. You or your marketing team has put a lot of effort into getting people to the website. Every person who has entered it has some interest in you or your product. So it is worth staying connected. A lot of companies now use live chat, but it has some limitations. For example, visitors leave when you are not online. In addition, they sometimes don’t have anything to say so they do not ask and leave. But if you promise to get in touch with them when your new product or other information useful to them is going to be released, they might be willing to leave their email address. The subsequent process is opt-in email marketing.
Plugins that help to collect emails
Opt-in email forms have developed along with the evolution of websites. They are not simple anymore and different features can be added to get the most out of them. Here is the list of WordPress plugins that can make the collection of email addresses as easy as possible.
You should register to use this plugin. Afterwards, you can choose the most appropriate from eight different types of campaigns. Available forms – popup forms, floating bars, slide-ins, sidebar forms, after-post forms, in-line forms, mobile-only popup forms, and Canvas. The plugin’s creators promise that all of them are desktop, as well as mobile-friendly. All emails collected with any type of the form can be easily and directly transferred to the email account of the biggest email marketing service providers.
Exit-intent technology is also integrated. This means that user behavior and mouse movements are tracked while exploring the site and OptinMonster provides the deal when the user is about to leave. It is also possible to show specific offers inside the particular section or pages of the site. The plugin can segment all users accordingly so that you can later send offers to visitors that visited a particular place on the website. A/B testing is possible.
This is the WordPress plugin that allows you to lock some parts of the page that can only be accessed by providing an email address. This is the best option to use when you have premium content on your site that you only want to share with subscribers. It will also provide additional value for the potential subscriber to leave an email address. When he does so, you can choose whether he has to confirm his email address (double opt-in email confirmation process). In addition, the plugin is compatible with the biggest email service providers.
This is a very simple plugin that can be configured via the widget. This plugin is free to use and doesn’t require any coding skills. It can be easily connected to the most popular email systems.
MailChimp is one of the most popular systems in the world for sending marketing emails and newsletters. And it is only logical that this system is integrated with WordPress making it possible to connect easily and to save the information directly into MailChimp. There are a lot of signup forms, as well as good integration with other plugins that also allows you to create forms.
MailChimp opt-in form on your WordPress site
MailChimp is the most popular newsletter service for sending email campaigns. If you have a list up to 2,000 subscribers, then sending is free of charge and it doesn’t matter how often you send them. It is very easy to set up an account in MailChimp and the only thing you have to do afterward is to connect it to your WordPress site.
The first step is to install the MailChimp plugin. Open the ‘Plugin’ section, press ‘Add new’ and search for the one associated with the word ‘MailChimp’. There are a couple of them but you should choose the one with the best ranking and the highest usage statistics.
Install and activate it. The plugin is active when the new section appears on the sidebar ‘Mailchimp for WP’. Open it and you will have to connect your WordPress site to your MailChimp account. You can do this with the API key.
API stands for ‘application programming interface’. It allows an app to access your account without knowing the password. You should find out your MailChimp API key and enter it in WordPress. You should be the administrator of your MailChimp account to get the API key.
Log in to your account in Mailchimp. On the upper right side of the window, choose your profile and the drop-down menu will open. Choose the ‘Profile’ there and go to ‘Extras’ section. Choose ‘API keys’.
Scroll down while you see the box ‘Create a key’. Push the button, the page will reload and you will be provided with the API key. Copy and paste it into the WordPress administration panel under ‘General Settings’ where there is a special place indicated for the API key. The status should appear as a green button with the word ‘Connected’. Hit ‘Save changes’ and your WordPress site is connected to your MailChimp account.
If you already have some email lists on your MailChimp account, you can indicate which list the new emails collected on your website should be stored in. You can do this on the WordPress dashboard under the ‘MailChimp for WP’ plugin section ‘Forms’. Here you can also create a form for collecting email addresses.
As soon as the form is ready, click on ‘Get Shortcode’ and integrate it into the content wherever you want this particular form to appear. You can create as many forms as you like for different purposes.
MailChimp integration via Visual Composer
Another option how to use MailChimp is via Visual Composer. It is a tool for website building that helps you to create a WP site with drag and drop with no knowledge required of how to code.
When you have created the site and have chosen the right place for your email opt-in form, the only thing you have to do is use MailChimp element (You will need to have MailChimp for WP plugin installed).
Now it is about time for you to create your first form and start to collect e-mails. Good luck!