Keyword Research has a strong influence on Search Engine Optimization.
The Keyword Research Strategy consists of finding out measures that affect your online presence.
In this article today, we are going to learn about Keyword Research Process. The write-up defines the strategy steps with descriptions, and tips to help you improve your Keyword Research process.
What is Keyword Research?
Keyword Research is the process of finding related search terms for a base keyword, the terms people use to search on Search Engines.
Keyword Research and Analysis Process
1. Make a list of Seed Keywords
Brainstorm your Ideas
If you blog in a specific niche, you must have a list of Seed Keywords. Seed Keywords are referred to Primary or Base keywords in a niche.
Write down your Seed Keywords on a paper, and come up with the ideas you think are essential. For example, if you blog about Digital Marketing, you can come up with the Keywords such as SEO, Paid Ads, and Guest Posts.
Similarly, you can search the Content Aggregation Platforms for your Seed Keywords. This way, you can see a list of topics people use to discuss around your Seed Keywords.
Google Suggest is also called the Google Autocomplete. It shows search suggestions to complete your phrase while entering the search query in Google.
You can compile a list of Seed Keywords by using the Google Suggest. Head over to Google, type in your Seed Keywords one by one, and see the Google suggestions to compile your list of Seed Keywords.
In this regard, you can also use specialized tools for the purpose. One of such tools is the Keyword Tool that shows hundreds of keyword ideas from the Google Suggest.
Competitor’s Base Keywords
By compiling a list of competitors, you can create a list of Seed Keywords. If two persons in a niche blog about the same Keywords, they use the same Keyword Phrases, and hence, by analyzing the competitor’s Articles and Tags, you can compile a list of Seed Keywords.
Also, the Keyword Research Tools such as Ahrefs and Open Site Explorer help you see the ranked keywords of a site. It means you can compile a list of Seed Keywords by using the Keyword Research Tools.
Quora is a Question Answer Based website. Once you enter a Seed Keyword in the Quora, it can come up with the questions based on your Seed Keywords.
You can see the Questions for your Seed Keywords. The point of impact is the section that shows related questions.
Enter your Seed Keywords one by one, and compile a list of keywords by looking at the Related Questions on the Quora search pages. In the same manner, the more you browse similar questions on Quora, the more you can expand your Seed Keywords list.
Use Google Keyword Planner and find the Ranked Keywords
Google Keyword Planner shows related search terms for the entered keyword. It also shows the keyword data such as Ad cost and Search volume.
After entering a Seed Keyword in the Google Keyword Planner, you can collect the keywords with a high ad cost and search volume. These two measures decide the importance of related Seed Keywords, and form the criteria for including relevant Seed Keywords in your list.
Similarly, you can enter your Seed Keywords one by one, and expand your list of Keywords with the Google Keyword Planner Search Results.
2. Expand the Seed Keywords
Google Related Results section at the end of the Google Search Result Pages (GSRPs)
At the end of every Google Search Result Page (GSRP), you can see a list of related phrases for the search query. By collecting most relevant search suggestions at the page end, you can expand your Seed Keywords.
Your job is to search for your Seed Keywords one by one on the Google, and collect relevant search phrases at the end of the Google search pages.
Even more, you can click on the search suggestions at the end, and come up with more relevant phrases to expand your Seed Keywords.
Find the Long Tail Keywords (use Uber Suggest)
Long Tail Keywords are composed of several words. To expand your Seed Keywords, you can use specific tools that help you find Long Tail Keywords for a Seed Keyword.
One of such tools is the Uber Suggest at the Neil Patel’s official website. Uber Suggest shows hundreds of Long Tail Keywords by entering a single Seed Keyword.
Not only Uber Suggest helps you find Long Tail Keywords, but it also shows Long Tail question-based queries for improving the scope of your Keyword Research process.
Use LSI Keyword Finder
Latent Semantic Indexing Keywords are referred to search phrases that are semantically related to each other. When writing SEO optimized content, you can compile a list of LSI Keywords and include in the text copy to increase search relevancy.
Fortunately, you can use tools to find LSI Keywords easily. To expand a Seed Keyword, you can use the LSI Graph to find relevant Keywords.
As we are in the process of expanding our Seed Keywords, LSI Graph lists down lots of related search terms for a Seed Keyword.
Find the Questions for the Seed Keywords
An excellent Keyword Research Methodology includes finding out question-based search terms for a Seed Keyword. By doing this, not only you can cover the Google queries based on questions, but also expand your Seed Keywords.
For example, fire up the Google and type in your Seed Keyword. In the text area box of the Google, you can enter a space at the start or end of the search term, and see the related question-based queries for the entered Seed Keyword.
To help you more on the topic, you can put in the question-based search terms into LSI Graph, and come up with more search queries on the table.
Use Tools such as Long Tail Pro
LSI Graph is a Trial-Free tool, while you can also use the paid ones to expand your Seed Keywords. Long Tail Pro is one of such tools that help you find Long Tail Keywords.
You can find Long Tail Keywords with the said tool, as well as come up with the Keyword Matrices including Search Volume, Keyword Competition, and Competitor Analysis for the Seed Keywords.
3. Find out the Keyword Measures or Stats
Keyword Competition is the measure of ranking criteria for a keyword. For example, the Keyword Competition is represented by a number, from 1 to 100. The more a keyword has a high number, the more it is difficult to rank for on the search engines.
You can find KC with tools such as KW Finder, Long Tail Pro, and Key Search. To proceed and compile a list of Keywords for targeting, finding Keyword Competition has an important role.
You can also find the KC by using the Moz KC Finder. Moz Keyword Explorer also provides a Chrome Extension, helping you see facts that contribute to KC.
Backlink Profile of the Competitors
Backlink Profile of a page or website shows its authsepority and brand presence for a Seed Keyword. To proceed and finalize a Keyword List, you need to analyze the Backlink Profile of competitors ranking for the Seed Keywords.
To get started, you can use the free Backlink Checking Tools. The more a site has links from credible sources, the more efforts are required to rank for such keywords, and hence you are likely to skip such keywords from the list.
In this case, you need to pick keywords that are easy to target. The keywords that show the ranked sites having minimum backlinks are the easy targets.
For a Keyword, Search Volume shows the number of searches per month. If a keyword gets a high number of search volume per month, it means a large number of users search for that keyword.
You need to find keywords having a low search volume per month. You can consider them less important in the eyes of users and search engines, but ranking for such keywords is better in the start.
Let’s proceed and use the Google Keyword Planner to find the search volume. It also helps you enter a list of keywords to find the search volume as a whole. Alternatively, use Uber Suggest to see the Search Volume data for the keywords.
Page Level Authority
Page Level Authority is referred to a Page’s Trust, Relevancy, and Link Count. It is represented by a number, meaning that the more a page has a high Page Authority, the more the page has value in the eyes of Search Engines.
The Moz Bar shows Page Authority data for the pages. You can install the Moz Chrome Extension, and see the PA matrices for the Google Search Results.
Comparatively, the ranked pages on Google have a high Page Authority. Google considers PA for ranking purposes, and you should consider too. Before you proceed, make sure you choose the keywords having ranked pages with low Page Authority.
Use Tools such as KW Finder
To help you manage your work, and find the Keyword Matrices with ease, you can use the tools such as KW Finder. It helps you find Keyword Matrices for the keywords, including Keyword Competition, Page Authority, and Search Volume data.
You can also find out Keyword Measures manually. For example, to find Search Volume, you can use the Uber Suggest; on the other hand, Moz Explorer helps you find the Domain Authority and Backlinks.
Make sure to consider KW Finder suggestions for the keywords. The tool shows the Keyword Competition score for the keywords and helps you decide on the keywords having a higher chance of success for your business.
4. Recompile and Prioritize the Keywords
Choose the Keywords with Low Competition
After you finish finding out Seed Keywords, expanding the list, and finding the Keyword measures; you need to proceed to the final step that consists of prioritizing the compiled keywords.
Choose the keywords that hold favorable matrices for your SEO, such as Low Keyword Competition, Average Search Volume, and Low Page Authority with fewer Backlinks.
We discussed finding out the said factors. You can use the Uber Suggest, Long Tail Pro or the KW Finder for the purpose. Also, using the Moz Toolbar helps you see the Domain Authority of a page that refers to Trust and Relevancy by Domain level.
Search Low Competition Keywords on the Google and Analyze the Ranked websites
Low Competitive Keywords alone can’t define your next move. Instead, you need to obtain some measures from the Google.
When you search the Low Competitive Keywords on the Google, your next move is going for the search results that have poor backlink profile and Low Page Authority.
Carefully analyze the top 10 Google results for all of your Low Competitive Keywords. Once you land on the pages, pay attention to Word Count, URL of the page, Title, Description, and On-Page SEO factors.
Make a list of Easy Targets
After going through the Google search results for the Low Competitive Keywords, focus on selecting the easy targets.
By easy targets, I mean to choose the keywords that have a Low Word Count on the ranked WebPages, a small number of backlinks, Low Page Authority, and weak On-Page SEO stats.
Once you prioritize the keyword list, you can go for the next step, the On-Page SEO. While we discussed the On-Page SEO above, the next step is dealing with the On-Page SEO, as it defines the ultimate position of a page on Search Engines.
Analyze the On-Page SEO of Easy Targets
By analyzing the On-Page SEO of the prioritized keyword list, we can ensure the facts that need improvement. For example, Word Count and Keyword Density.
Moreover, On-Page SEO contains ALT Tags for images, SEO optimized Title Tags, Description, Hyperlinks, Anchor Texts, and Page Speed.
Finally, you can give a try to tools that check your On-Page SEO factors, and provide relevant and actionable suggestions to improve the quality of your content. One of such tools is Site Checker that provides real facts that need improvement on your website.
Create SEO optimized Content
Now you have gone through defining Seed Keywords, expanding and finalizing them; it’s time to build a website and create content around selected keywords.
All the Keyword Research process ensures finding out keywords that perform well on Google, concerning ranking and search traffic. Pick the prioritized keywords one by one and write the content on a regular basis, say once in a week.
Once you finish your keywords, you can improve the quality of content you have written around prioritized keywords. Also, you need to have a look at Content Analytics. It helps you know about facts that need improvement to get ranked on the Search Engines.
A Keyword Research process contains the concept regarding Seed Keywords and the measures of how to choose the right keywords for creating relevant content.
We learned to compile a list of Seed Keywords, the keywords that form the fundamentals of an online business.
Next, the expanding process of Seed Keywords gives us an extensive list of keywords on the table.
Once you finish compiling the keyword list, prioritizing process makes you able to proceed and write content on the keywords that make a difference on Search Engines.
As of now, the Keyword Research Process defined above helped us create a list of keywords that have a fair chance of getting ranked on the Search Engines.
Did you find the strategy useful and interesting? I’d love to hear your thoughts about Keyword Research, and compiling a list of Keywords that help you rank your site on Search Engines. Also, don’t forget to read about improving your site structure for SEO.