Are you looking for some hot tips to increase your form conversion rates? Or Do you want to create custom front-end lead generation forms in your WordPress?
Your website can do more than informing users about your service offerings and other important events. It can be a good lead generation magnet for your business.
WordPress offers the flexibility to integrate any functionality with the help of plugins. In WordPress, there are plugins for everything, and yes everything!
There are many benefits to building custom lead-gen forms on your website. You will ensure your WordPress site secure by allowing users to request access to your website. You will have better control on what information you need before creating an account for a user. You’ll have a recorded entry of all the details filled by users. You can further organize the information and manage it as per business need. It helps you in specifying what level of access a user will have that filled the form on your website.
Also, it helps you deliver a more consistent and relevant user experience on your website while a user registers for a specific goal.
As you know a static web is a thing of the past. Thus, you need to create custom lead forms by personalizing them for better impression on visitors. In this article, we will show you how to create a custom lead generation form in WordPress.
Creating a custom lead-gen form in WordPress
The first thing you’ll need to do is install and activate any suitable form plugin. We recommend the following three plugins to create better lead forms easily for any WordPress website. These are considered the best based on downloads, rating, ease, customization they offer for turning a website into a lead magnet. Have a look at the best lead generation form creation plugins.
- Ninja Forms – The easy and powerful forms builder;
- Contact Form 7- Manage and customize multiple forms;
- Caldera Forms – More than just contact forms.
Here in this post, we’ll pick Caldera Forms, which is a powerful plugin used to create responsive lead forms. It has a simple drag and drop editor for building customized forms. Also, it offers many free user-friendly add-ons. In short, it simplifies form creation for WordPress. Let’s find out!
First thing first, install and activate the Caldera Forms plugin. Upon activation, you need to visit Calder Forms – Settings page to enter and set form properly with form name, form type, and form position. You can use add-ons to make it more user-friendly.
Caldera Forms offers many free and user-friendly add-ons. But, you need to choose only those you need. Its visual editor makes form building very easy. You can build a lead form with multiple columns and funnel user responses with conditional logic. This will help you to collect more relevant user data. Also, you can add additional pages for your site visitors.
Also, you’ll find that anti-spam, AJAX, database entry tracking, and notification emails are enabled by default.
You are now ready to create a customized lead form on your WordPress website, the way you want.
Visit Caldera Forms – New Form to launch the visual editor.
It is very easy to create a form with the help of the drag-n-drop visual editor. You can use your mouse to set the field order by drag and drop.
Now, you need to put a name for your lead form and then choose a suitable form template.
You’ll also find tons of great field types such as calculation, drop down select, file upload and radio, etc. are a few among many other. Also, you can perform post editing with the free Caldera Custom Field add-on.
Set conditional logic for form fields, processor, and auto-responder recipients.
Anti-spam is activated by default to stop unnecessary bots.
You can also select a page where you want users to be directed. It could be a thank you page with additional information on user access. Choose a place on a webpage where you want to place it for your users.
Once you’ve created the lead form, it’s time to configure the form notification and its confirmation properly. Form confirmation is what a user sees after a visitor submits a lead form on a website. It could be a simple thank you message or you can direct a user to a specific page. However, you can customize the thank you message or you can direct users on any page you want.
Make sure that you’ll get a notification in an email after someone submits any lead form on your website. You can set multiple emails for confirmation, just separate each email address by the comma.
Also, test the forms by showing it to 4-5 different users and ask them to fill in the forms. Check whether everything is working fine and you’re receiving user data appropriately. Also, ask users whether they are getting relevant messages and experience or not.
No matter how creative and good-looking forms you create for your website, if it doesn’t load fast it will leave a bad user impression. Remember, the average user reaction time on a website is less than 3 seconds. This means you have less than 3 seconds to seize the opportunity- attract and engage a visitor on your website.
Thus, for making your website load fast and not to affect your website speed with custom form creation Caldera Forms are provided with free CDN.
Don’t forget to implement GDPR compliance!
Finally, don’t forget to ask for user consent on the lead forms on your website. General Data Protection Regulation (GDPR) has made it compulsory for all those who are dealing with European Union nations. It is a good practice to ask for a user’s permission before delivering any newsletter or sales pitch. You’ll only get qualified leads by implementing it on your website.
It can be done simply by executing a small checkbox with a simple and clear message on your lead forms.
So, you make sure that every lead form will have a checkbox as an option for visitors to your website. Consent must be unambiguous, which means users easily needs to understand what they are signing up for.
When you’ve successfully created a custom lead form, take a preview and see how it will look after going live. Don’t forget to test it on different mobile devices to make sure all the forms are displaying perfectly.
Now you’re all set to make your lead forms live.
We hope this will help you in creating customized lead forms to boost conversion on your WordPress website.