Essential WordPress Business Plugins in 2018

What are the business plugins you need to create a successful website? Here we are talking about useful WordPress plugins that can help you to reach your business goals. People often tend to go after various shortlists, but the truth is that these shortlists mostly rely on download volume and are bloated with affiliate links.

Your business is special and requires a carefully selected WordPress extensions that fulfill certain business goals. For you, there is no reason to spend a dollar on plugins (or even go with the free plugins) if they are not bringing back any value.

In the last couple month, our team at Visual Composer has studied hundreds of successful business websites to create a model of an ideal roadmap on how to create a business website. The part of our research was focused on essential plugins that are able to cover very basic functionality every business owner should have on his/her site.

The list below summarizes the best WordPress plugins for business you may need to start within 2018 (and does not contain a single affiliate link.)

Yoast SEO

SEO by Yoast WordPress Plugin

As the most popular SEO plugin for WordPress, Yoast SEO is a must-have extension of your list. Yoast SEO helps you to ensure that your site is search engine friendly by monitoring your content and providing valuable suggestions. Simply specify one or several focus keywords you want to associate your page with and Yoast SEO will do the job.

https://yoast.com

Visual Composer Website Builder

Visual Composer Website Builder Lite plugin for WordPress

Web development can be an expensive and time-consuming process that requires a certain set of skills and regular maintenance. Or maybe not?

Visual Composer lowers the barrier for everyone who wants to create a business site by providing an easy to use drag and drop editor. Create and manage your content from any device, simply place ready-to-use content elements and templates on your site without coding to save time and money.

https://visualcomposer.io

Contact Form 7

Contact Form 7 WordPress Plugin

Just another contact form plugin for WordPress (at least they say so.) In fact, Contact Form 7 is one of the best form builders on the market with lots of options and features.

So, do you really need a contact form? Yes, you do! Your potential customers may want to contact you for whatever reason, you may want to have an option to subscribe to a newsletter or make an appointment. This is what Contact Form 7 is all about, a simple tool to build and publish different types of forms on your business site.

https://contactform7.com

OptinMonster

OptinMonster lead popup plugin for WordPress

What happens to the people that leave your site? OptinMonster is an amazing tool that can help you to convert those ‘lost souls’ into potential customers.

OptinMonster can be considered as the most popular conversion rate optimization solution for WordPress that helps you to gather email subscribers once they leave and gives your business a second chance.

https://optinmonster.com

MailChimp for WordPress

Add MailChimp subscription form to your WordPress site

To my surprise, newsletter still shows the highest conversion rate among online marketing instruments so sending a newsletter can get you a decent portion of income. To send out a newsletter, you need two things – an option to collect email addresses and tool to send emails.

MailChimp can handle both, and this is why it is such a good tool for small and medium-size business. To start collecting email addresses, you will need to place a subscription form on your site, and this is where MailChimp for WordPress comes into play. It is a simple plugin that will instantly transfer an email address to your MailChimp account.

https://wordpress.org/plugins/mailchimp-for-wp/

Sucuri Security

Sucuri security plugin for WordPress

WordPress is not better or worse in terms of security in comparison to custom content management systems (no matter what your web developer will say.) To that said, switching away from WordPress will not resolve your concerns about security and this is why you should take it into your own hands. If your business fails in terms of security this is a disturbing signal for your customers – how can you resolve their problems if you can’t deal with your own.

Sucuri Security covers the very basic of WordPress site security, like cleaning hacked sites and preventing your business site from the brute force of DDoS.

https://sucuri.net

W3 Total Cache

W3 Total Cache WordPress Plugin

If your site takes more than 7 seconds to load, you probably lost up to 60% of your site visitors already. Even more, slow site affects your SEO ranking (in a bad way of course) as Google penalize such behavior.

If your site takes more than 7 seconds to load, you probably lost up to 60% of your site visitors already. Click To Tweet

One of the easiest solutions for faster loading is the introduction of cache plugin within your WordPress environment. W3 Total Cache is one of the top solutions in the industry with features like content delivery network (CDN) integrations.

https://wordpress.org/plugins/w3-total-cache/

BlogVault Backup

Manage your WordPress site backup with BlogVault Backup plugin

One of the indicators of a successful business is how quickly it can recover from disaster, and site crash could be one of them. While we will not talk about various reasons it can happen, let’s make sure we are able to quickly retrieve any information lost.
The BlogVault Backup solution can help you with having a backup of your site for emergency cases when you need to recover your lost data ASAP.

https://blogvault.net

Custom Post Type

Create custom post types and taxonomies

In order to manage your site content efficiently, it is a good idea to structure the information by having separate content groups for various purposes. A default WordPress installation comes with the pages and posts available for you to manage content. Yet, your business usually has a lot more, like services, testimonials, or portfolio.

Custom Post Type plugin allows you to create your own set of custom post types in order to split the content. While you can benefit less from it in the very beginning, you will appreciate your decision later on as your business will grow.

https://wordpress.org/plugins/custom-post-type-ui/

WP Smush

Optimize your images with WP Smush It plugin for WordPress

Photos and images are an important part of any business website, yet the size of the media can significantly impact your SEO ranking. Business sites bloated with heavy graphics most likely never make it to the first page of the Google (and how many of you check the 2nd or 3rd page.)

WP Smush is a simple plugin that helps you to optimize your images for size directly from your WordPress Media Library.

https://wordpress.org/plugins/wp-smushit/

Create a Business Website

With the essential WordPress business plugins in the box, you are now one step closer to your site, yet there is a long road ahead. WordPress plugins are just a tool, while you have to know how your business can benefit from a website and basically how to create a business website.

To help you out, we have created a series of posts and provided you with the tools that will guide you through the process.