Unleash the Potential of Your Blog to Boost Conversions

Lead Generation has turned into a comparatively easier process, all thanks to the most effective marketing trend of the digital era, blogging.

Companies who blog have claimed to receive 97% more links to their website and 45% marketers have sworn to blogging being their #1 most important piece of their content strategy.

Benefits of blogging

It would be a great idea to start off with this:

77% of internet users read blogs and 61% of U.S. online consumers have made a purchase based on recommendations from a blog.

A well-written blog will:

  • Rope in a noticeable boost in the ROI
  • Enhance Brand Recognition and Reputation
  • Kick your website up the SERP ranking
  • Add value to your website by showing your proficiency in the particular field

Companies that blog receive 434% more indexed pages and 126% more leads than those who don’t.

What does a well-scripted blog consist of?

We know through some million posts on the internet about the magnitude of a well-written blog:

  • Exclusive content
  • Original Ideas
  • Statistics
  • Helpful to the audience
  • Engaging Style
  • Images & Videos

And so on…

And what does a well read blog consist of?

Conversions obtained through blogging is an effective method and 82% of the marketers who frequently write a blog are talking about how they see a positive ROI from their inbound marketing.

There are reasons that the remaining 18% of the marketers fail to benefit from blogging.

18% of marketers fail to benefit from blogging and boost conversions #marketing #digitalmarketing Click To Tweet

It is because they are under the misconception that all there is to blogging is a well-written piece of engaging and original content.

Of all the factors that were mentioned for rejecting or mistrusting a website, 94% were design related; only 6% were content related.

Putting exclusive content creation on your top priority is undoubtedly very mandatory, but then it also doesn’t mean that you do not take into account the rest of the prerequisites of turning your blog into a lead magnet.

  • Blog Structure
  • CTAs/Banners Placement
  • Engagement Empowerment
  • Opt-in Form Integration
  • Load Speed

Why consider the prerequisites?

Design structure by CopyBlogger
Design and element placement of CopyBlogger

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.

A structure of a well-structured blog is fabricated by the correct placement of various elements that include:

  • Header
  • Navigation menu
  • List of blog categories
  • Subscription Option
  • Search Functionality
  • Social Engagement Functionality

Placement of each and every element mentioned above matters because if users are unable to find what they came for and at the place, they expect to find it, they won’t bother going through your blog.

Call to Action at HubSpot
Call to Action example at HubSpot

CTAs/Banners hold the power to increase your ROI because more than 90% of visitors who read your headline also read your CTA copy.

Let’s face it, CTA placement is one of the most brainstorming and nerve-racking elements in a website. A rightly placed CTA will bring you surplus leads, but one wrongly placed CTA can not only annoy your readers but also drive them away forever and for good.

And this can happen no matter how beautifully your CTA is designed.

Mashable social sharing tools
Mashable social sharing tools and placement

1/3 of the World uses Social Networks regularly.

With the way social media is hiking up the ladder of conversions, you cannot simply afford to miss out on them just because people opt to quit your blog instead of hunting for the social sharing counter to share the valuable content.

There are ample ways to place a social sharing counter on your blog page and that too in a way that users find it where they usually look for instead of having to locate it.

Opt-in form example
Opt-in form example from Ask-Leo.com

Opt-in pop-up helped Ask-Leo.com gain 100-150 subscribers on a daily basis.

Opt-in pop-up forms can give a huge boost to your company’s ROI. There are undoubtedly ample ways to integrate an opt-in pop-up to your blog page. But how many of such forms do you know have worked before?

An opt-in pop-up form shoved into the user’s face at the wrong time is known to have annoyed many users in a way that they never returned to websites even though they were beautifully designed and had blogs that reeked of exclusivity.

As the page load speed increases from 1s to 5s, the probability of bounce rate increases by a horrifying 90%.

The New Yorker website structure
The New Yorker website structure that affects page load speed

And there is nothing worse in this world than an 11% decrease in page views because of one second delay in page load time and the word being spread around to their friends by 44% of the visitors who failed to get through to a site because of slow loading speed.

How to use these prerequisites to boost conversions?

There are ample ways to use the above-mentioned blogging prerequisites to your benefit. Check out this infographic to know how various influencers and big brands like SEMRush, Hubspot, CrazyEgg, Copybloggger etc. have used the prerequisites to their power and gained the conversions and leads that they rightfully deserve.