WooCommerce cart abandonment plugins (turn abandoned carts into purchases)

7 out of 10 shoppers tend to abandon their e-store carts. And there’s no dearth of reasons when it comes to cart abandonment. But listed below are the commonest of them:

  • Slow website loading speed: Customers are as impatient as they are eager to check out the products on your product page. And if your website loads slow, you’re going to lose out on 7% conversions;
  • And if the product pages load slow, due to unoptimized images, 64% of shoppers are going to leave and never return;
  • Shipping Prices: 55% shoppers abandon their cart due to high shipping prices. If your shipping price is too high, you should consider reducing it. The shipping information should also be shown to the user right from when he starts browsing through the products;
  • Digital Coupons: 90% of shoppers look for a digital coupon when they shop online. 27% of shoppers will abandon the cart if they aren’t offered a coupon at the final checkout stage;
  • Return Policy: 80% of the shoppers won’t buy from a store with a bad return policy and 66% of shoppers always read about the return policy before making a purchase;
  • Long checkout processes: Customers do not have the patience to go through the long checkout process that you have designed for your eCommerce store;
  • Lack of trust/confidence: 35% of stores do not feature a security badge. Make sure you do feature a security badge to let the visitors know that you are trustworthy.

Increasing website speed using Google AMP, providing shipping information in the initial stage, keeping the shipping prices reasonable, offering them coupons and implementing a decent return policy would undoubtedly reduce the cart abandonment rate to a certain extent.

But if you own a WooCommerce store, you can reduce the cart abandonment rate to a further extent using the plugins mentioned below.

Abandoned Cart Lite for WooCommerce

Abandoned Cart Lite for WooCommerce

The Abandoned Cart Lite for WooCommerce plugin works in the background and sends emails to your customers on your behalf.
Carts that have been abandoned a step before the purchase can also be recovered.

Abandoned Cart Lite for WooCommerce offers the following features:

  • A single click leads the customer to the abandoned cart;
  • Abandoned products and information related to the abandoned products can be identified;
  • If a guest user abandoned the cart a step before making the purchase, after entering his email i.d., the abandoned cart can be recovered;
  • Value of abandoned orders/recorded orders can be tracked;
  • An email would be sent to the admin when an order would be received;
  • A default email template would be provided;
  • Unlimited email templates can be sent with intervals starting from one hour after the abandonment of the cart;
  • Email templates are customizable;
  • HTML can be copied to create email templates using the powerful rich text editor;
  • Email notifications would be stopped when a customer makes a purchase or uses the cart recovery link.

The above-written features are for the FREE version. However, the PRO version of the plugin comes with various additional features like:

  • The Add to Cart Popup Modal feature provides an Add to Cart Popup Modal to the shoppers who abandon their carts. This will help in capturing email ids of guest customers.
  • Discounts and coupons can be offered to the customers as an incentive to stay and complete their purchase.
  • Custom variables like Customer name, product information, coupons etc. can be added in the email template.
  • Unique coupons can be generated and WooCommerce coupons can be embedded into the emails being sent to the customers.
  • You can track if expired coupons are causing cart abandonment.
  • Emails sent, emails opened, and links clicked to each email can be tracked.
  • Product Report would help keep a track on the products that are abandoned the most and the products that are recovered the most.
  • Emails can be sent within minutes of cart abandonment.
  • Send Custom Email feature lets the admin choose the customers to whom the cart abandonment emails should be sent.
  • For stores that use WPML, cart abandonment emails can be translated into the same language in which the carts had been abandoned.
  • Abandoned carts can be printed or exported to the CSV format.
  • Different email templates can be sent to registered users, guest users, carts abandoned with one product, carts abandoned with more than one product or to all.
  • Abandoned carts can be restricted based on email address, IP address, and domain name.
  • The dashboard would show a glimpse of abandoned carts, recovered orders, and states of email templates.
  • The abandoned cart total would be displayed as per the selected tax setting.

WooCommerce Recover Abandoned Cart

WooCommerce Recover Abandoned Cart

The WooCommerce Recover Abandoned Cart plugin will capture the abandoned carts of both members and guests.

Other than that, the various features that it provides are:

  • Automated email and manual email;
  • Automated coupon code in the email;
  • Multiple email templates;
  • Segmentation of email templates;
  • Email sending time dependent on abandoned cart time/previous email sent time;
  • The WordPress Cron and Server Cron runs in the background and gets to know about the regular plugin updates;
  • The abandoned cart can be captured using user role, username, user id;
  • When a cart is recovered, the admin gets an email notification;
  • Graphical reports can be generated;
  • A user also gets the option to unsubscribe from the unsubscribe option given within the email;
  • The time for abandoned carts can be customized and the plugin automatically deletes old captured carts;
  • This plugin also lets you restrict the email follow-up for various email ids, user roles, and email providers;
  • The email templates can be disabled and duplicated;
  • A separate table for captured carts is created;
  • Captured carts can be created or restored;
  • Captured carts filtering is based on subscribed users/unsubscribed users;
  • The orders that have failed previously can be marked as abandoned;
  • The product info table provided in emails can be customized;
  • Cart link clicks can be captured;
  • There is an extensive list of shortcodes that can be used;
  • Certain columns from product table can be hidden in Abandoned Cart Emails;
  • String Translation and WooCommerce Multilingual;
  • RTL support;
  • Translation ready.

YITH WooCommerce Recover Abandoned Cart

YITH WooCommerce Recover Abandoned Cart

The free version of YITH WooCommerce Recover Abandoned Cart plugin comes with the following features:

  • The time span after which the cart would be considered abandoned can be set;
  • All the abandoned carts would be listed;
  • Abandoned cart emails can be sent;
  • The content of the emails can be customized;
  • User and abandoned cart information can be added dynamically in the email.

The premium version of YITH WooCommerce Recover Abandoned Cart comes with the following features:

  • The abandoned cart can be recovered by a user with a specific WordPress role;
  • All the abandoned carts can be deleted automatically after a specific number of hours;
  • Guest users can recover their abandoned carts;
  • A notification email would be sent to the admin when an abandoned cart becomes a purchase;
  • Emails can be customized according to users;
  • Emails can be sent automatically after a certain amount of time;
  • Coupons can be added to each configured email type;
  • All the emails recovered by the plugin would be listed;
  • Advanced Reports on an abandoned cart to purchase conversion rate, sent email visits, carts recovered and transformed in purchased orders and number of abandoned carts can be generated;
  • For stores that use WPML, cart abandonment emails can be translated into the same language in which the carts had been abandoned.

Abandoned Cart Pro for WooCommerce

Abandoned Cart Pro for WooCommerce

The Abandoned Cart Pro for WooCommerce provides the following features:

  • Custom variables like customer name, cart information, coupons etc. can be added to the cart abandonment email;
  • There are 3 inbuilt email campaigns that start immediately after a cart is abandoned;
  • Unlimited email templates can be created, and their time intervals can be set accordingly;
  • Abandoned cart and product information can be identified;
  • Add to Cart popup helps capture emails;
  • Emails can be captured in the real time on the checkout pages;
  • Abandoned carts can be recovered in a single click;
  • Registered customers are automatically logged in;
  • Every cart that created on your website can be tracked;
  • WooCommerce coupons can be embedded into the cart abandonment emails;
  • HTML can be copied, and templates can be created using the Rich Text editor;
  • You can track if expired coupons are causing cart abandonment;
  • The recovery of an order will be notified;
  • Value of abandoned orders vs. recovered orders, emails sent, opened, links clicked in each email can be tracked;
  • Email notifications would stop automatically the moment the customer makes a purchase or clicks the cart recovery link;
  • WPML compatible email templates: Cart abandonment email notifications would be sent to the user in the language in which the cart had been abandoned.

Conclusion

There are various reasons as to why a customer abandons a cart. It could be the slow website speed, the extra-long checkout process, the high shipping prices, the return policy of the store, lack of confidence-building elements and so on.

Ensuring that a visitor doesn’t face the above-mentioned issues will reduce the cart abandonment rate by preventing cart abandonment to a certain extent. But, to convert the abandoned carts into purchases, the plugins mentioned above would help you.

Monks are WooCommerce Gurus and would be glad to assist you if you were to face an issue with the plugin installation and usage.